Strategic Foresight: Dr. Claude Chailan Leads DMUC Masterclass on Emerging Markets
PHNOM PENH, February 16, 2026 — As Cambodia continues its trajectory as one of the fastest-growing economies in Southeast Asia, De Montfort University Cambodia (DMUC) hosted a high-level masterclass titled “Catching the Growth Wave in Emerging Countries.”
The session was led by Dr. Claude Chailan, a world-renowned expert in global strategy and international business. The evening provided a roadmap for students, entrepreneurs, and local leaders on how to navigate the unique challenges and massive opportunities found in rapidly developing markets.
Understanding the “Growth Wave”
Dr. Chailan’s presentation moved beyond basic economics, diving into the “hidden” drivers of success in countries like Cambodia. Key takeaways included:
- Agility over Size: How local firms can use their speed and market knowledge to compete with international giants.
- The Leapfrog Effect: Exploring how emerging markets bypass older technologies to adopt cutting-edge solutions (like mobile banking and AI) faster than developed nations.
- Strategic Positioning: Identifying which sectors in Cambodia are poised for the next “wave” of investment.
Why Global Perspectives Matter Locally
By bringing international leaders like Dr. Chailan to Phnom Penh, DMUC is reinforcing the value of a British Degree experience. Students are not just learning theory; they are gaining “real-world perspectives” that allow them to:
- Anticipate Market Shifts: Understanding global trends helps local businesses prepare for changes before they arrive.
- Network with Experts: The engaging Q&A sessions allow for a direct exchange of ideas between the academic elite and the local workforce.
- Drive Innovation: Applying global strategic frameworks to the Cambodian context sparks original business models.